适应平台经济:我国有声书产业现状与发展研究  

Adapting to the Platform Economy:Status Quo and Development of China's Audiobook Industry

作　　者：吴申伦 Wu Shenlun

机构地区：[1]华东政法大学传播学院,上海201620

出　　处：《复印报刊资料（出版业）》2022年第4期3-12,共10页PUBLISHING INDUSTRY

基　　金：国家社会科学基金重大项目“媒体融合中的版权理论与运用研究”(19ZDA330)。

摘　　要：在社会各行业接轨平台经济的过程中,出版阅读相关平台正在改写出版产业结构,围绕移动平台的数字阅读习惯已然形成。文章借助平台经济的原理及影响解释有声书产业的源流与现状,提出发展方向。联结作用与经济生态系统是平台经济的核心,下沉用户、剩余资源、衍生服务等优势促使有声书产业向移动平台整体迁移,全球市场前景良好。基于平台的中间人功能,整体解决方案包括著作权集体管理预授权机制、平台关联全媒体互动阅读、PUCC模式的行业标准与监管体系、未成年人电子阅读“去屏化”项目。In the process of integrating various industries with platform economy,publishing and reading platforms are rewriting the structure of the publishing industry.Based on mobile platforms,digital reading habit is formed.This paper tries to explain the origin and current state of the audiobook industry in view of platform economy and proposes development directions.With connection and economic ecosystem of platform economy as core functions,the advantages of sinking users,surplus resources,and derivative services are making the audiobook industry migrate to mobile plaforms.It means that the audiobook industry has great prospect to grow in global market.The features of the platform correspond to some problems regarding copyright,quality,profitability,and promotion.Based on the intermediary function of the platform,the overall solutions include copyright collective management,pre-authorization mechanism,platform-related full media interactive reading,industry standards and supervision system of PUGC model,and"de-screened"E-reading program for minors.

关 键 词：平台经济 有声书 接入用户 版权管理 盈利模式 出版社 

分 类 号：G230.7[文化科学]