怀旧情感对历史文化街区游客环境责任行为的影响研究--感知价值和地方依恋的中介作用  

The Influence Mechanism of Nostalgia on Tourists'Environmental Responsibility Behavior in Historical and Cultural Blocks:Mediation of Perceived Value and Place Attachment

作　　者：江金波[1,2] 孙韶雄 Jiang Jinbo;Sun Shaoxiong

机构地区：[1]华南理工大学旅游管理系,广州510006 [2]华南理工大学旅游发展与规划研究院,广州510006

出　　处：《复印报刊资料（旅游管理）》2022年第2期46-55,共10页TOURISM MANAGEMENT

基　　金：国家自然科学基金项目(41671150);广东省自然科学基金项目(2021A1515011627);广州市人文社会科学重点研究基地(广州文化和旅游融合发展研究基地)成果。

摘　　要：伴随着历史文化街区旅游可持续发展的现实需要,本研究从怀旧情感出发,以感知价值和地方依恋为中介变量,构建历史文化街区游客的环境责任行为影响机制,以广州市荔湾区历史文化街区为例,运用结构方程模型的方法对346份有效问卷进行分析,结果表明:①游客怀旧情感并未对其环境责任行为产生显著的直接影响;②游客怀旧情感对其环境责任行为的影响机制主要是通过“怀旧情感→地方依恋→环境责任行为”和“怀旧情感→感知价值→地方依恋→环境责任行为”两条间接路径实现;③感知价值在怀旧情感与环境责任行为之间不存在单独中介效应。研究对历史文化型旅游地游客环境责任行为的形成机制进行有益探讨,并为改善历史文化街区的卫生环境提供了有意义的管理建议。Along with the realistic needs of sustainable tourism development,research on mechanism of tourists environmentally responsible behavior has attracted great attention from domestic and foreign researchers.This research starts from nostalgia and takes perceived value and place attachment as intermediary variables to construct the environmentally responsible behavior influence mechanism of tourists in historical and cultural blocks.Taking the historical and cultural districts of Liwan District in Guangzhou as examples,using the structural equation model method to analyze 346 valid questionnaires by SPSS24.0 and AMOS25.0,the findings are as followed:1)The nostalgia of tourists has no significant direct impact on their environmentally responsible behavior;2)Tourists'nostalgia influences their environmental responsibility behaviors mainly through two indirect paths:"nostalgic emotion→place attachment→environmentally responsible behavior"and"nostalgic emotion→perceived value→place attachment→environmentally responsible behavior";3)Perceived value does not have a mediating effect between nostalgia and environmentally responsible behavior.

关 键 词：怀旧情感 感知价值 地方依恋 游客环境责任行为 历史文化街区 

分 类 号：F592.7[经济管理—旅游管理] B848.4[经济管理—产业经济]