生计资本框架下农户蔬菜流通渠道及影响因素  

Farmers' Multi-choice of Vegetable Distribution and Its Influencing Factors from the Perspective of Livelihood Capital

作　　者：穆月英[1] 赖继惠 Mu Yueying;Lai Jihui

机构地区：[1]中国农业大学经济管理学院,北京100083

出　　处：《复印报刊资料（贸易经济）》2022年第1期46-54,共9页Trade and Economy

基　　金：国家社会科学基金重大项目(18ZDA074);国家自然科学基金项目(71773121);现代农业产业技术体系北京市果类蔬菜产业创新团队项目(BAIC01-2021)。

摘　　要：基于2019年五省市设施蔬菜优势产区蔬菜种植户样本调研数据,在可持续性农户生计框架下,运用MultivariateLogit模型,以中间商收购为基准组,从农户视角研究生计资本对中间商收购、自送产地批发市场和本地农贸市场销售及其他渠道(包括超市直供、订单销售、电商等)的影响。结果表明:中间商收购和自送产地批发市场为我国主要蔬菜流通渠道,新型流通渠道仍处于发展阶段;流通渠道以其他渠道(包括超市直供、订单销售、电商等)为主的农户具备较为丰富的自然资本、物质资本、人力资本和社会资本;自然资本、物质资本和人力资本对农户流通渠道选择起显著性作用,其中设施蔬菜种植面积、家庭固定资产拥有情况和种植蔬菜年限对选择中间商收购起反向作用,家庭劳动力人数对选择中间商收购起正向作用;市场信息对选择自送产地批发市场和本地农贸市场销售起正向作用。为保障我国农户蔬菜流通渠道和促进蔬菜产业发展,首先需保证蔬菜种植农户与中间商合作稳定性,提高蔬菜种植农户自我经营水平;其次需完善蔬菜流通信息交流平台,以及利用大规模农户选择多元化建设流通渠道的趋势,并提高农户固定资产拥有水平。Based on the survey data collected of sample vegetable growers in five provinces and cities in the dominant production areas of facility vegetables in 2019,this paper used the Multivariate Logit model under the framework of sustainable farmers'livelihoods with broker sale as the benchmark group to study the impact of livelihood capital on broker sale,wholesale market of origin,retail market and other channels(including supermarket,orders,and other new distributions).The results reveal that broker sale and wholesale market of origin are major vegetable distribution channels in China,that new distribution channels remain in the development stage;and that farmers who have chosen other channels as the main distribution mode(including supermarket,orders,and other new distribution)enjoy richer natural capital,physical capital,human capital and social capital.Natural capital,physical capital and human capital have significant effect on farmers'choice of distribution channels,among which the scale,family fixed assets ownership and vegetable planting years have negative effect on the selection of broker sale while the labor power quantity has positive effect.Market information has adverse effect on the selection of broker sale.Farmers with access to more market information are more inclined to choose self-delivery wholesale market of origin or retail market.To ensure the development of vegetable distribution channels and promote the industrialization of vegetables,it is the key to ensure the stability of cooperation between vegetable farmers and brokers and improve the level of self-management of vegetable farmers.And it is necessary to improve the vegetable distribution information plaform.At last but not least,it is also important to make use of the tendency that large-scale farmers tend to choose diversified distribution channels and improve the level of fixed assets owned by vegetable farmers.

关 键 词：蔬菜 流通渠道 生计资本 多元LOGIT模型 

分 类 号：F323.7[经济管理—产业经济]