环境质量变化对游客福利的影响--基于旅行费用和条件行为联合数据  

The Impact of Environmental Quality Changes on Tourists'Welfare:Based on Travel Cost and Contingent Behavior Data

作　　者：段增辉[1] 王尔大 邱莹莹 Duan Zenghui;Wang Erda;Qiu Yingying

机构地区：[1]大连理工大学经济管理学院,大连116024 [2]大连海洋大学应用技术学院,大连116300

出　　处：《复印报刊资料（旅游管理）》2022年第4期33-41,共9页TOURISM MANAGEMENT

基　　金：国家自然科学基金“基于游客满意度的国家森林公园游憩价值评价理论方法与实证研究”(71640035)。

摘　　要：环境质量是影响游客旅游需求及福利的重要因素,但单一使用陈述性偏好法或揭示性偏好法仍存在诸多局限性。为探究环境质量改变对游客需求及福利变化的具体影响,结合旅行费用与条件行为数据,在明确现有环境质量状况下景区价值基础上,评估环境质量改善与恶化两种情景下,游客消费者剩余的变化。结果表明,环境质量改变直接影响旅行次数,从而增加或减少消费者剩余,但不会通过影响游客旅行费用间接改变消费者剩余,实际行为与条件行为数据偏好存在一致性;白洋淀景区当前消费者剩余为909.09元/次;环境质量改善使游客平均旅行次数增加1.45次/年,并使每位游客每年的消费者剩余增加1318.18元;环境质量恶化使游客平均旅行次数降低1.41次/年,并使每位游客每年的消费者剩余减少1281.81元。The environmental quality is an important factor affecting tourist demand and welfare.However,the single use of either stated preference method or revealed preference method remains subject to plural limitations.In order to explore the impact of changes in environmental quality on tourism demand and welfare,this article attempts to evaluate the tourists'consumer surplus(CS)under the two scenarios of environmental quality improvement and deterioration by using a joint estimate of travel costs and contingent behavior data.The analytical results show that changes in environmental quality can directly affect the number of trips,thereby increasing or reducing their consumer surplus,but will not indirectly change CS by influencing tourist travel cost.The current amount of the CS measured in Baiyangdian Scenic Area is￥909.09 per visitor per trip.Improvement of the environmental quality will increase the average number of trips by 1.45 times annually,and the annual tourist's CS can be able to rise by￥1318.18.However,the lowered environmental quality will reduce the average number of trips by 1.41 times per year,thus of being reduced by￥1281.81 in CS.

关 键 词：旅行费用法 条件行为 旅行需求 联合估计 一致性 

分 类 号：F592.7[经济管理—旅游管理]