“互联网+”视域下跨境电商国际市场营销的策略分析  

Analysis of International Marketing Strategies of Cross-border E-commerce in the Perspective of“Internet+”

作　　者：沈雯雯[1] SHEN Wenwen(Wuxi Taihu University Wuxi,Jiangsu 213200)

机构地区：[1]无锡太湖学院,江苏无锡213200

出　　处：《中国商论》2023年第7期59-61,共3页China Journal of Commerce

基　　金：无锡市软科学课题“跨境电商背景下无锡出口企业的国际市场营销策略研究”阶段性研究成果(KX21C105)。

摘　　要：本文详细介绍“互联网+”视域下跨境电商国际市场营销的主要问题,通过专业的研究与调查,精准找出引发跨境电商国际市场营销问题的原因,并提出五项优化跨境电商国际市场营销发展的有效策略,其策略内容包含完善市场营销系统、强化人才队伍培养、改进物流运输体系、增加电子支付的监管及更新网络信息漏洞,从而有效增强跨境电商国际市场营销的开展效果。This paper will introduce in detail the main problems of cross-border e-commerce international marketing in the Internet plus perspective,accurately find out the causes of cross-border e-commerce international marketing problems through professional research and investigation,and propose five effective strategies to optimize the development of cross-border e-commerce international marketing,which include improving the marketing system,strengthening the training of talent team,improving the logistics and transportation system,increase the supervision of electronic payment and update network information loopholes,so as to effectively enhance the effectiveness of international marketing of cross-border e-commerce.

关 键 词：国际市场营销 跨境电商 物流运输系统 “互联网+” 

分 类 号：F724.6[经济管理—产业经济]