山西红色遗产阐释与展示的社会后效研究——基于网络文本内容分析  

Social Aftereffect of the Interpretation and Presentation of Red Cultural Heritage Sites in Shanxi:Based on Content Analysis of Travelers'Web Text

作　　者：王雪[1] 

机构地区：[1]太原理工大学建筑学院

出　　处：《建筑与文化》2023年第4期196-199,共4页Architecture & Culture

基　　金：山西省哲学社会科学规划课题《山西红色资源的保护与运用研究》(项目编号:2021YY103)。

摘　　要：红色遗产的历史价值特殊、艺术价值不鲜明而象征价值突出,历史事件及其衍生的场所精神是红色遗产当代价值的主要来源。遗产阐释与展示是公众感知遗产价值的最直接环节,因此要将场所精神具体化,必须依靠有效地阐释与展示。文章基于对山西红色旅游地网络评论文本的内容分析,揭示公众对红色遗产的关注度、认知结构和感知特征。分析内容包括:基于网络关注度的社会影响力与吸引力,基于情感分析的遗产地总体意象,基于特征词解析的地方意象精细结构等。据此研判红色遗产阐释与展示的社会后效,并提出优化方向。The historic value of red heritage is special,the artistic value of it is not clear,but the symbolic value of it is prominent.Historical events and their derived spirit of place are the main source of the contemporary value of red heritage.Heritage interpretation and presentation is the most direct link for the public to perceive the value of heritage,thus the concretization of the spirit of place must rely on effective interpretation and presentation.Based on content analysis of travelers'online comments on Shanxi Red tourism destinations,this study unravels the public's concern extent,cognitive structure and perceptual characteristics of red heritage.The analysis progress involves the social influence and attraction based on online attention analysis,the overall image of red heritage sites based on sentiment analysis,and the detailed structure of place image based on feature word analysis.On this basis,the social aftereffect of the interpretation and presentation of red heritage is analyzed,and the optimization direction is proposed.

关 键 词：红色遗产 阐释与展示 内容分析 遗产地意象 红色旅游 

分 类 号：G127[文化科学] K878[历史地理—考古学及博物馆学] F592.7[历史地理—历史学]