融媒体语境下地方农业电视节目创新发展路径研究  

Research on the Innovative Development Path of Local Agricultural TV Programs in the Context of Media Integration

作　　者：郝轶波 HAO Yibo(Panjin City Dawa District Integrated Media Development Center,Panjin 124200,China)

机构地区：[1]盘锦市大洼区融媒体发展中心,辽宁盘锦124200

出　　处：《中国有线电视》2023年第3期60-63,共4页China Digital Cable TV

摘　　要：务农重本,国之大纲。在时代飞速发展的今天,农业始终占据着举足轻重的地位。农业电视节目作为解决农民、农业问题,获取农业相关信息的重要平台需与时俱进,为广大农民群众提供更加优质的节目内容。通过对当前农业电视节目进行研究,发现存在传播形态单一、专业人才缺乏、竞争力较弱等问题。提出从节目定位、专业队伍建设等方面创新发展路径。Focusing on farming is the outline of the country.Today,with the rapid development of the times,agriculture has always occupied a pivotal position.As a virtual platform to solve farmers' and agricultural problems and obtain agricultural-related information,agricultural TV programs must keep pace with the times and provide more high-quality program content for most farmers.The research on the current agricultural TV programs shows that problems include a single form of communication,a lack of professional talents,and weak competitiveness.Propose an innovative development path from program positioning and professional team building.

关 键 词：融媒体 农业电视节目 受众 

分 类 号：G220.7[文化科学]