商标反向混淆侵权行为的利益性质反思与阶层认定分析  

Reflection on the Interest Nature and Analysis of Class Identification of Trademark Reverse Confusion Infringement

作　　者：曾宗 ZENG Zong(School of Law,Guangxi University,Nanning 530004,China)

机构地区：[1]广西大学法学院,广西南宁530004

出　　处：《沈阳大学学报（社会科学版）》2023年第2期8-15,共8页Journal of Shenyang University:Social Science

摘　　要：考察实践中反向混淆侵权案件裁判路径,发现在不定因素识别标准下,认定因素繁多而杂乱且心理因素考虑不周。反思反向混淆中商标权利与商标使用的利益对峙关系,认为应确立在先商标注册人与在后商标使用人权利衡平保护的法律价值追求。提出审慎认定反向混淆侵权的阶层式判断思路,通过分析客观阶层是否存在现实的商标权益侵害,结合主观阶层商标权人和被诉侵权人的行为“善恶”来认定侵权。By examining the judgment paths of reverse confusion tort cases in practice,this paper finds that under the identification criteria of uncertain factors,the identification factors appear to be numerous and disordered and the psychological factors are not considered well.Based on the reflection of the interest confrontation relationship between trademark rights and trademark use in reverse confusion,it believes that the legal value pursuit of equitable protection of the prior trademark registrant rights and the later trademark user should be established.It puts forward the hierarchical judgment idea of prudent determination of reverse confusion infringement,which is to determine infringement by analyzing whether there is real infringement of trademark rights and interests in the objective class,and combining the“good and evil”behaviors of the trademark owner and the accused infringe in the subjective class.

关 键 词：商标侵权 反向混淆 侵权认定 利益反思 阶层理论 

分 类 号：D923.43[政治法律—民商法学] D920.5[政治法律—法学]