中国共产党影像外宣的历史演进及其制度化  

Historical Evolution and Institutionalization of Communist Party's Visual Communication

作　　者：夏羿 XIA Yi

机构地区：[1]南京财经大学新闻学院,江苏南京210046

出　　处：《新闻大学》2023年第2期78-88,120,共12页Journalism Research

基　　金：国家社科基金青年项目“中国共产党图像宣传史研究(1921-1949)”(20CXW005)。

摘　　要：考察中共早期影像宣传历程,发现外宣不仅是发端、而且是不断被强化的关键性因素。此实践路径最终被落实为制度,构成了宣传工作的一项重要特征,并影响至今。1930年前后,中共及左翼人士广泛涉足影业,造就了他们立足统战的群体特征,积累起面向党外的人际网络与创作力。全面抗战时期,影人们延续经验,于国统区和香港地区开辟外宣空间,且根据地也因对外需要引入摄制资源,涉外方向在政策、机构、培训中明确。1949年后,承接理念及人员基础,影像外宣在新的执政环境中转化为制度现实。上述过程在历史层面为审视宣传与新技术互动提供了经验坐标。According to the history of early video propaganda of the Communist Party of China, it can be seen that external publicity is the key factor for the origin and investment as a system, which constitutes an important characteristic influence of propaganda work with rarely exploration in previous studies. Around 1930, the Communist Party of China and the left wing involved in the film industry. The secret state triggered action, which created their group characteristics based on united front, also accumulated their network and creativity for the masses. During the the War of Resistance, the filmmakers continued their experience and opened up publicity space in the nationally-controlled areas and Hong Kong. The base areas also introduced filming resources due to external needs, with clear direction of foreign affairs in policies, institutions and training. After 1949, image external publicity was transformed into institutional reality in a stable governing environment by carrying on the concept and personnel foundation. The above process provides an empirical perspective for examining the interaction between propaganda and new technology from the historical perspective.

关 键 词：中国共产党 对外宣传 影像媒介 制度化 

分 类 号：G210.9[文化科学—新闻学]