生态翻译学视角下泛娱乐行业IP文献的翻译研究  

A study on the translation of IP related texts in pan entertainment industry from the perspective of eco translatology

作　　者：闫眉 朱佳[1] 邬关荣[2] YAN Mei;ZHU Jia;WU Guanrong(School of Foreign Language Studies,Zhejiang Sci-Tech University,Hangzhou 310018,China;School of Economics and Management,Zhejiang Sci-Tech University,Hangzhou 310018,China)

机构地区：[1]浙江理工大学外国语学院,杭州310018 [2]浙江理工大学经济管理学院,杭州310018

出　　处：《浙江理工大学学报（社会科学版）》2023年第2期143-149,共7页Journal of Zhejiang Sci-Tech University：Social Sciences

摘　　要：IP的发展是当下热点之一,亦对文化传播起到举足轻重的作用。泛娱乐行业IP文献所涉领域较多,且翻译研究匮乏,细分门类、进行有针对性的研究成为亟待解决的问题之一。以国外SSCI期刊中泛娱乐行业IP文献为研究对象,以生态翻译学“三维转换”理论为指导,选取IP文献的部分语句进行分析,研究发现:泛娱乐行业IP文献不能仅限于从理论的语言维、文化维和交际维三个维度孤立分析,也需考虑狭义圈层(如文本所涉的主流领域)与广义圈层(如文本所涉跨学科的背景),并以此与生态翻译学文本内和文本间构建可持续发展生态的主旨相呼应。该研究对IP文本的翻译提供了一种可行思路,为我国泛娱乐行业的IP发展提供了语言层面的支持。The development of IP is one of the current hot spots and plays a crucial role in cultural communication.IP literature relating to the pan-entertainment industry covers a wide range of fields,but translation research is scarce.Thus,subdivided and targeted research is urgently needed.Our research is guided by the"three-dimensional transformation"theory of ecological transliteration,and we analyze some sentences from foreign SSCI journals in the pan-entertainment industry.The results show it is imperative that the IP literature for the pan-entertainment industry should be not isolated from the three theoretical dimensions of language,culture and communication,but also we should take into account both the narrow circle(such as the mainstream field involved in the text)and the broad circle(such as the interdisciplinary background involved in the text),which could echo the theme of the construction of sustainable development ecology as part of and between ecological translation texts.This study provides a feasible idea for the translation of such texts,as well as language support for the development of IP in the panentertainment industry.

关 键 词：泛娱乐行业IP 学术论文 三维转换 适应选择 生态翻译学 

分 类 号：H315.9[语言文字—英语]