全人类共同价值国际传播:意义阐释、困境透视与优化路径  

International Dissemination of the Common Values of Humanity:Meaning Interpretation,Dilemma Perspective and Optimization Path

作　　者：徐艳玲[1] XU Yanling(School of Marxism,Shandong University,Jinan 250100,China)

机构地区：[1]山东大学马克思主义学院,山东济南250100

出　　处：《浙江工商大学学报》2023年第1期5-14,共10页Journal of Zhejiang Gongshang University

基　　金：国家社会科学基金重大项目“中国共产党百年奋斗中坚持胸怀天下经验研究”(22ZDA014)。

摘　　要：全人类共同价值站在世界发展与人类进步的道义制高点上,旨在打破不同国家和地域间的文化隔阂,赋能世界人民的美好生活追求,体现了新时代中国共产党人的全球视野和大国担当。全人类共同价值的国际传播对解构西方的“普世价值”话语霸权、夯实人类命运共同体构建的价值根基、提升中国的对外话语权和软实力等方面具有深层价值意蕴。当下全人类共同价值的国际传播仍面临传播环境阻滞、传播主体协同性不够、传播受众针对性不足、传播媒介影响力不强等多元困境。为此,应通过优化国际传播环境、整合国际传播主体、对国际传播受众进行细分和策略选择、打造国际传播媒介矩阵等多维路径协同推进,全面提升全人类共同价值国际传播效能。The common values of humanity stand on the moral high ground of the world development and human progress.They aim to break the cultural barriers between different countries and regions and empower the people of the world to pursue a better life.They embody the global vision and responsibility of the Chinese Communists as a major country in the new era.The international dissemination of the common values of humanity has deep value implications for deconstructing the western discourse hegemony of“universal value”,consolidating the value foundation of building a community of shared future for mankind,and enhancing China s external discourse power and soft power.At present,the international communication of the common value of humanity is still faced with multiple difficulties,such as stagflation of communication environment,lack of coordination of communication subjects,lack of pertinence of communication audiences,and weak influence of communication media.To this end,the international communication efficiency of the common values of humanity should be comprehensively improved through multi-dimensional approaches such as optimizing the international communication environment,integrating international communication subjects,subdividing international communication audiences and selecting strategies,and creating international communication media matrix.

关 键 词：全人类共同价值 传播环境 传播主体 传播受众 传播媒介 

分 类 号：D820[政治法律—政治学]