微信公众号在非遗传播中的应用调查——以省级图书馆为例  

Investigation on the Application of WeChat Official Account in the Dissemination of Intangible Cultural Heritage--Taking Provincial Libraries as an Example

作　　者：叶青 戴旸[1] Ye Qing;Dai Yang(School of Management,Anhui University,Hefei 230601,China)

机构地区：[1]安徽大学管理学院,安徽合肥230601

出　　处：《黄山学院学报》2023年第1期103-107,共5页Journal of Huangshan University

基　　金：国家社科基金一般项目(21BTQ086)。

摘　　要：选取我国31个省级图书馆微信公众号为对象,采用网络调查法,从传播频次、传播内容、传播效果三个方面调查省级图书馆应用微信公众号开展非遗传播实践的状况。分析发现其中存在如下问题:非遗传播频次有限;非遗推文质量有待提高;非遗传播效果有待加强。在此基础上,提出了针对性的优化策略:增加非遗推文数量,合理选择发布时机与方式;构建非遗特色数据库,丰富非遗推文形式与内容;提高非遗推文趣味性,以多种方式吸引读者参与互动。This paper takes 31 WeChat official accounts of provincial libraries in China as the objects and investigates the practical situation of using WeChat official accounts to disseminate intangible cultural heritage in provincial libraries by using network survey method from three aspects:communication frequency,communication content and communication effect.On this basis,the existing problems are found:The spread frequency of intangible cultural heritage is limited;The quality of intangible cultural heritage tweets needs to be improved;The dissemination effect of intangible cultural heritage needs to be strengthened.Then targeted optimization strategies are put forward:Increasing the number of tweets of intangible cultural heritage and reasonably choosing the release time and method;Constructing the characteristic database of intangible cultural heritage and enriching the form and content of intangible cultural heritage tweets;Improving the interest of intangible cultural heritage tweets and attracting readers to participate in interaction in various ways.

关 键 词：微信公众号 非遗传播 省级图书馆 

分 类 号：G250.7[文化科学—图书馆学]