数字文创:体育非物质文化遗产的云端推广  

Digital Cultural Creation:the Cloud based Promotion of Intangible Sports Cultural Heritage

作　　者：党洁[1] Dang Jie(Modem College of Northwest University,Xi'an Shaanxi 710130,China)

机构地区：[1]西北大学现代学院,陕西西安710130

出　　处：《武术研究》2023年第4期84-87,共4页Wushu Studies

基　　金：陕西省体育局2022年度常规课题,编号:2022378。

摘　　要：随着区块链和NFT等数字技术的发展,数字文创正成为文化推广的重要应用。作为人类传统文化的重要遗产,体育类非物质文化遗产具有丰富的文化内涵与多样的视觉元素,为体育非物质文化遗产的文化创意设计与开发奠定了基础。体育非物质文化遗产的数字文创开发过程中,通过深挖文化内涵,可以充分发挥体育非物质文化遗产内容的多元性,使体育非物质文化遗产文创增值,也可以全面展示体育非物质文化遗产。针对体育非物质文化遗产中包含的视觉元素,可以围绕表演主体的外在形象以及表演动作进行数字文创设计与开发,也可以结合当下现实进行二次创作,NFT的加持,给每件体育非物质文化遗产数字文创产品赋予身份标识;在元宇宙技术背景下,通过多场景应用与分享进一步扩展体育非物质文化遗产的推广范围。With the development of blockchain,NFT and other digital technologies,digital cultural innovation is becoming an important application of cultural product promotion.As an important heritage of human traditional culture,sports intangible cultural heritage has rich cultural connotation and diverse visual elements,which lays a foundation for the cultural creative design and development of sports intangible cultural heritage.In the process of digital cultural creation and development of sports intangible cultural heritage,we can give fiill play to the diversity of the content of sports intangible cultural heritage,increase the number of sports intangible cultural heritage,and comprehensively display the sports intangible cultural heritage.For the visual elements contained in the intangible cultural heritage of sports,digital cultural creation design and development can be carried out around the external image and performance actions of the performance subject,and the secondary creation can also be completed by combining the intangible cultural heritage of sports with the current reality.The application of NFT can give identity to each sports intangible cultural heritage digital creative product.Under the background of the meta universe,the promotion scope of sports intangible cultural heritage can be further expanded through application and sharing.

关 键 词：体育非遗 数字文创 NFT 元宇宙 

分 类 号：G85[文化科学—民族体育]