基于人工智能应用的体育传播方式变革研究  

On the Changes of Sports Communication Mode based on Artificial Intelligence Application

作　　者：李晓锋[1] Li Xiaofeng(Wuxi Electromechanical School of Jiangsu Union Techinical Institute,Wuxi Jiangsu 214028,China)

机构地区：[1]江苏联合职业技术学院无锡机电分院,江苏无锡214028

出　　处：《武术研究》2023年第4期117-118,142,共3页Wushu Studies

基　　金：江苏省社科应用研究精品工程项目,编号:21SYC-099。

摘　　要：随着人工智能在体育传播领域的发展,体育传播方式必然发生深层次的变革。文章通过文献资料法和逻辑分析法对人工智能应用和体育传播方式的内在联系和未来走向进行分析发现,人工智能应用引发科技革命必将带来体育传播方式的变革,这也是中国体育传播文化的使命召唤,将推动体育传播学从经验主义向后现代主义范式演进。未来,人工智能应用将引发体育传播在内容生产、产品形态和内容监管等方面产生变革。With the development of artificial intelligence in the field of sports communication,the way of sports communication is bound to undergo profound changes.Through the analysis of the internal connection and future trend between the application of artificial intelligence and the mode of sports communication by the method of literature and logical analysis,it is found that the scientific and technological revolution triggered by the application of artificial intelligence will bring about the reform of the mode of sports communication,which is also the call of duty of Chinese sports communication culture,and will promote the evolution of sports communication from the paradigm of empiricism and postmodernism.In the future,the application of artificial intelligence will lead to changes in content production,product form,content supervision and other aspects of sports communication.

关 键 词：人工智能应用 体育传播 方式变革 

分 类 号：G812[文化科学—体育学]