决策倾向性对个人隐私信息披露的影响机理研究——以社交网络新浪微博为例  

Research on the Influence Mechanism of Determining Tendency on Personal Privacy Information Disclosure:Take Social Network Sina Microblog as an Example

作　　者：臧国全 吴怡 Zang Guoquan;Wu Yi(School of Information Management,Zhengzhou University,Zhengzhou,450001;Zhengzhou Data Science Research Centre,Zhengzhou,450001)

机构地区：[1]郑州大学信息管理学院,郑州450001 [2]郑州市数据科学研究中心,郑州450001

出　　处：《信息资源管理学报》2023年第2期67-80,共14页Journal of Information Resources Management

基　　金：国家社科基金重大项目“政府数据的隐私风险计量与保护机制创新研究”(21&ZD338)的研究成果之一。

摘　　要：理论上探索决策倾向性对个人隐私信息披露的影响机理,寻求个人隐私信息披露的生理心理根源,实践上为制定完善社交网络中隐私保护政策提供理论依据。采用卡牌彩票实验,对决策倾向性进行测度;设计量表,对社交网络问题性使用进行度量;构建问卷,调查微博用户,实施统计,对社交网络自我披露进行计量;本研究采用相关性分析和分层逐步回归分析方法,探索决策倾向性、问题性使用与自我披露之间的关系,建立基于决策倾向的个人隐私信息披露机理。研究结果显示冲动型决策倾向直接产生隐私信息的自我披露,问题性使用在一定程度上间接导致自我披露。Theoretically,this article explores the influence mechanism of determining tendency on personal privacy information disclosure,seeks the physiological and psychological root of personal privacy information disclosure,and provides a theoretical basis for formulating and improving privacy protection policies in social networks in practice.This article measures the determining tendency by the Cards and Lottery Task.First,it designs a scale to measure problematic social-networks-use and constructs a questionnaire to survey Sina Microblog users,to measure the self-disclosure of social networks users.Then,the research carries out correlation analysis and hierarchical regression analysis to explore the relationship among the three variables,and establishs the mechanism of personal privacy information disclosure based on determining tendency.The results show that the short-term impulsive decision directly leads to the self-disclosure of private information,and the problem use indirectly leads to the self-disclosure to a certain extent.

关 键 词：隐私披露 社交网络 决策倾向性 问题性使用 冲动型决策 新浪微博 

分 类 号：G251[文化科学—图书馆学]