洗衣粉市场发展现状及创新趋势探索  

Exploration to the Development Status and Innovation Trend of Powder Detergent Market

作　　者：翁士威 徐杰 梁勇伟 凡凡 WENG Shiwei;XU Jie;LIANG Yongwei;FAN Fan(NICE Zhejiang Science and Technology Co.,Ltd.,HangZhou,Zhejiang 310051,China)

机构地区：[1]纳爱斯浙江科技有限公司,浙江杭州310051

出　　处：《中国洗涤用品工业》2023年第3期40-46,共7页China Cleaning Industry

摘　　要：通过对洗衣粉发展趋势、配方技术以及市场现状进行多维度的梳理与分析,可以看出,虽然洗衣粉近几年传递出发展不容乐观的信号,但其仍是洗涤市场不可或缺的部分。洗衣粉转型升级应在可持续发展浪潮中回归价值属性,以满足不同消费群体对多元化洗涤功效的诉求。Through the multi-dimensional sorting and analysis of the problems faced by laundry detergent,innovation and development trends,formulation technology and market status.This article points out that although the development of washing powder in recent years is not optimistic,it is still an indispensable part of the washing market.The transformation and upgrading of washing powder should return to the value attribute in the wave of sustainable development to meet the demands of different consumer groups for diversified washing effects.

关 键 词：洗衣粉 市场 创新 

分 类 号：TQ649.6[化学工程—精细化工]