武汉市东西湖区城郊电商高质量发展现状及对策  

High-quality developing status and countermeasures of suburban e-commerce in Dongxihu District,Wuhan City

作　　者：冯玉娇 刘思涵 伍梦丽 刁可 柏婵 邓义[1] Feng Yujiao;Liu Sihan;Wu Mengli;Diao Ke;Bai Chan;Deng Yi(School of Management,Wuhan Polytechnic University,Wuhan,Hubei 430048)

机构地区：[1]武汉轻工大学管理学院,湖北武汉430048

出　　处：《粮食科技与经济》2023年第1期47-50,共4页Food Science And Technology And Economy

基　　金：武汉轻工大学校级大学生创新创业训练计划项目(202210496071)。

摘　　要：通过分析目前电子商务发展的历史和现状,深度剖析城郊地区电商创业所面临的问题及未来走势,根据地区特色,将研究对象定位于武汉市东西湖区并应用文献分析、问卷调查和SWOT分析等方法,对武汉市东西湖区电商发展现状进行研究,探讨城郊电商发展面临的挑战、机遇及主要问题,了解到目前其电商发展存在着电商意识薄弱,专业人才缺乏,品牌知名度不够等相关问题。基于此,从电商意识及专业人才培养、产销体系构建、标准化与品牌化建设、政策效应发挥等方面为武汉市东西湖区电商高质量发展提出了可行性建议。By analyzing the current history and status of e-commerce development,we deeply analyze the problems and future trends faced by e-commerce entrepreneurship in suburban areas.According to the regional characteristics,the research object was set in Dongxihu District,Wuhan City,and applied literature analysis,questionnaire survey,SWOT,and other methods to study the current situation of e-commerce developing in Dongxihu District of Wuhan City.The challenges,opportunities and main problems faced by the development of suburban e-commerce,and understood that there are weaking e-commerce awareness,lack of professional talents and insufficient brand awareness in the current development of e-commerce and other related issues.Based on this,this paper provides feasible suggestions for the high-quality development of e-commerce in Dongxihu District of Wuhan from the aspects of e-commerce awareness and professional talent training,production and sales system construction,standardization and brand construction,and policy effect play.

关 键 词：城郊电商 发展现状 对策建议 

分 类 号：F322[经济管理—产业经济]