新兴体育项目产业化发展的困境及对策分析  

Analysis on Predicaments and Countermeasures of the Industrialization Development of Emerging Sports Events

作　　者：丁建岚[1] 彭玉潇 张犁 DING Jianlan;PENG Yuxiao;ZHANG Li(School of Sports Economics and Management,Xi'an Physical Education University;Graduate Department,Xi'an Physical Education University,Xi'an,Shaanxi Province,710068 China)

机构地区：[1]西安体育学院体育经济与管理学院 [2]西安体育学院研究生部,陕西西安710068

出　　处：《当代体育科技》2023年第9期1-4,共4页Contemporary Sports Technology

基　　金：陕西省哲学社会科学重大理论与现实问题研究项目(项目名称:双链视角下陕西省新兴体育项目产业化发展,项目编号:2022ND0218);陕西省科技厅软科学研究计划一般项目(项目名称:后疫情时期陕西省体育产业全产业链融合发展研究,项目编号:2023-CX-RKX-038)。

摘　　要：体育产业作为我国产业化发展中的重要部分,为推动社会经济水平发展,丰富群众娱乐活动做出了突出贡献。随着社会经济的发展以及社会消费水平的升级,我国的传统体育领域中产生了许多新兴体育项目,这些新兴项目为传统体育活动注入了新鲜的血液,成为体育产业化发展的新增长点。在此背景下,如何使新兴体育项目进一步走向规模化、产业化的发展道路,成为体育产业研究中急需解决的关键问题。研究发现,在新兴体育产业化发展进程中,面临着产业发展政策不完善;专业人才匮乏,协同性不足;科技创新能力不足,创新潜力有待挖掘等问题,该文由此提出相应的发展对策建议。As an important part of China's industrialization development,sports industry has made outstanding contributions to promoting the development of social and economic level and enriching mass entertainment activities.With the development of social economy and the upgrading of social consumption level,many new sports events have emerged in the traditional sports field in China.These emerging events have injected fresh blood into traditional sports activities and become new growth points for the industrialization development of sports.Under this background,how to make emerging sports events further move towards the development path of large-scale and industrialization has become the key problem to be urgently solved in the sports industry research.The study finds that in the process of the industrialization development of emerging sports,it faces problems such as industrial development policies to be improved,lack of professional talents and coordination,insufficient scientific and technological innovation ability and innovation potential to be explored,and corresponding development countermeasures and suggestions are put forward.

关 键 词：新兴体育项目 产业化发展 困境 对策分析 

分 类 号：G80-05[文化科学—运动人体科学]