公共图书馆少儿阅读推广用户画像构建  

Construction of User Profile for Children's Reading Promotion in Public Library

作　　者：梁新华[1] 李成林 Liang Xinhua;Li Chenglin(School of Public Administration,Xiangtan University,Xiangtan 411100,China)

机构地区：[1]湘潭大学公共管理学院,湘潭411100

出　　处：《文献与数据学报》2023年第1期88-101,共14页Journal of Library and Data

摘　　要：[目的/意义]构建少儿读者群体用户画像,提升公共图书馆少儿阅读推广活动的针对性。[方法/过程]以公共图书馆少儿读者群体为研究对象,运用SPSS软件进行数据因子分析提取出公因子,使用K-Means聚类方法形成4类用户群体,借助wordcount模块形成词云图,构建公共图书馆少儿阅读推广用户画像。[结果/结论]构建出“休闲阅读型”“热爱阅读型”“综合阅读型”“活动参与型”4类用户画像,以4类用户画像为参照,针对性地提出公共图书馆少儿阅读推广服务优化策略。[Purpose/significance]Building user profiles of children's readers and improving the pertinence of children's reading promotion activities in public libraries.[Method/process]This paper takes the children's reader group in public library as the research object.SPSS software is used to analyze the data factors to extract the common factors.K-means clustering method is used to form four types of user groups.Word cloud diagram is formed with the help of wordcount module,and the user profiles of children's reading promotion in the public library is constructed.[Result/conclusion]Four types of user profiles,namely"leisure reading","love reading","comprehensive reading"and"activity participation"are constructed.Based on these four types of user profles,optimization strategies for children's reading promotion services are put forward for public libraries.

关 键 词：用户画像 少儿阅读推广 用户行为 

分 类 号：G252[文化科学—图书馆学]