农产品流通渠道数字化转型路径与机制  

Digital Transformation Path and Mechanism of Agro-product Circulation Channels

作　　者：陈秀林 CHEN Xiulin(School of Management,South-Central University for Nationalities,Wuhan,Hubei 430074,China)

机构地区：[1]中南民族大学管理学院,湖北武汉430074

出　　处：《天津农业科学》2023年第4期77-82,共6页Tianjin Agricultural Sciences

摘　　要：数字经济背景下传统农产品流通渠道模式已经不符合消费升级、技术升级的要求,产生了断链、需求响应不足等一系列问题,农产品流通渠道亟需在新时代下创新发展实现数字化转型。本文立足于农产品流通渠道发展实际,在分析目前农产品流通渠道模式存在问题的基础上,搭建了农产品流通渠道数字化转型的现实框架,即农产品流通渠道从战略层面、关系层面、运营层面、技术层面进行数字化转型,以消费者为中心,构建数字化流通、高效化协同合作的生态流通渠道模式,从而提高农产品流通渠道数字交付能力,打造需求驱动流通渠道,提升流通渠道协同效率,推动流通渠道数字化转型。并提出了农产品流通渠道数字化转型的信息管理、政策保障、数字追溯等保障机制。Under the background of digital economy,the traditional agro-product circulation channels have failed to meet the requirements of consumption upgrading and technology upgrading,resulting in a series of problems such as broken chain and insufficient demand response.Agro-product circulation channels urgently needs to achieve digital transformation through innovative development under the background of digital economy.Based on the reality of the development of agro-product circulation channels,and based on the analysis of the problems existing in the current mode of agro-product circulation channels,this paper establishes a practical framework for the digital transformation of agro-product circulation channels,and puts forward the key path andmechanism for the digital transformation of agro-product circulation channels,that is,the agro-product circulation channels will undergo digital transformation from the strategic level,the relationship level,the operation level and the technical level,and build an ecological circulation channel model of digital circulation and efficient cooperation with consumers as the center,in order to improve the digital delivery ability of agro-product circulation channels and create demand-driven circulation channels,improve the synergy efficiency of circulation channels and promote the digital transformation of circulation channels.This paper puts forward the information management,policy guarantee,digital traceability and other security mechanisms for the digital transformation of agro-product circulation channels.

关 键 词：数字经济 农产品流通渠道 数字化转型 保障机制 

分 类 号：F320.3[经济管理—产业经济]