西藏藏医药康养旅游资源的类型、优势及开发策略  

Types,Advantages and Development Strategies of Tibetan Medicine Health and Wellness Tourism Resources

作　　者：刘坤梅 久毛措[2] LIU Kun-mei;JIU Mao-cuo(School of Education,Tibet University,Lhasa 850000,Tibet,China;School of Economics and Management,Tibet University,Lhasa 850000,Tibet,China)

机构地区：[1]西藏大学教育学院,拉萨850000 [2]西藏大学经济与管理学院,拉萨850000

出　　处：《武汉理工大学学报（社会科学版）》2023年第1期80-85,共6页Journal of Wuhan University of Technology:Social Sciences Edition

基　　金：2021年度西藏自治区高校人文社科重点项目“乡村振兴背景下川藏铁路(拉林段)乡村旅游公共服务体系构建研究”(SK2021-01)。

摘　　要：后疫情时代,“大健康”概念逐渐得到全社会的高度重视。康养旅游作为旅游与健康养生融合发展的新业态,正逐渐成为旅游业发展新的增长点。西藏藏医药资源历史悠久、记载完善、资源丰富且独具特色。以西藏藏医药资源为研究对象,梳理藏医药康养旅游内涵及其发展脉络,深入分析藏医药康养旅游资源类型、优势、开发现状及存在的问题,在此基础上提出了以政府为导向促进区域联动发展,以产品为核心打造“藏医药康养+旅游产品”品牌产业链,以服务为抓手完善藏周边配套设施等五项对策建议。In the post-epidemic era,the concept of“big health”has gradually drawn high attention from the whole society.As a new form of business that integrates tourism and health,health and wellness tourism is gradually becoming a new growth point of tourism development.The ethnic medicine resources have a long history,complete records,rich resources,and unique characteristics.This paper takes Tibetan medicine resources as the research object,sorts out the connotation and development context of Tibetan medicine health tourism,and makes an in-depth analysis of the types,advantages,development status and existing problems of Tibetan medicine health tourism resources.Guided by the government,we should promote regional joint development,take products as the leading role,build a brand industry chain of“Tibetan medicine and health wellness+tourism products”,and improve supporting facilities around Tibet with service as the focus.

关 键 词：藏医药 康养旅游资源 开发策略 

分 类 号：F592.3[经济管理—旅游管理] F75-592.7[经济管理—产业经济]