农产品社交电商:意义、作用与建议  

Social E-Commerce for Agricultural Products:Significance,Role,and Suggestions

作　　者：王昕天 胡畔[2] 荆林波[1,3] WANG Xin-tian;Hu Pan;JING Lin-bo(Institute of Finance and Strategy,Chinese Academy of Social Sciences,Beijing 100028;Zhejiang Fashion Institute of Technology,Ningbo 315211,Zhejiang;Chinese Academy of Social Sciences Evaluation,Beijing 100732)

机构地区：[1]中国社会科学院财经战略研究院,北京100028 [2]浙江纺织服装职业技术学院,浙江宁波315211 [3]中国社会科学评价研究院,北京100732

出　　处：《江苏商论》2023年第5期20-22,共3页Jiangsu Commercial Forum

基　　金：2022年浙江省教育厅大学生思想政治教育专项课题(Y202250955);浙江省省属高校基本科研业务费专项资金(SJWY2022007)资助。

摘　　要：本文讨论了农产品社交电子商务对农业农村发展的重要意义,并从弥补农产品信号缺失、缓解渠道不畅和促进精准对接三个方面分析农产品社交电子商务对非标农产品在线化流通的重要作用,最后分别从流量、标准和品牌三个方面给出对策建议。This article discusses the important significance of agricultural product social e-commerce for agricultural and rural development,and analyzes the important role of agricultural product social e-commerce in the online circulation of non-standard agricultural products from three aspects:making up for the lack of agricultural product signals,alleviating channel congestion,and promoting accurate docking.Finally,countermeasures and suggestions are given from three aspects:traffic,standards,and brands.

关 键 词：农产品 社交电商 建议 

分 类 号：F713.32[经济管理—产业经济]