拓展演艺新空间 培育消费新引擎--从亚洲大厦转型看上海演艺之都建设着力点  被引量:2

Expanding New Space for Performing Arts to Cultivate New Engines of Consumption

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作  者:周继洋 Zhou Jiyang

机构地区:[1]上海市发展改革研究院文化发展研究中心,200032

出  处:《科学发展》2023年第4期106-112,共7页Scientific Development

摘  要:上海演艺新空间的发展成效,充分彰显原创内容“孵化器”和商业演出市场“摇篮”的作用。相较于大剧场,小剧场前期的投入和运营成本较低,驻演可节省在不同演出场地间辗转产生的拆装、运输和吃住行费用。小剧场驻演这一被市场验证的商业模式,让演出的边际成本大幅降低,显示出其韧性与活力。加大对演艺新空间的支持,为剧目驻演提供更丰富的空间载体,将为上海演艺产业发展带来更多可能。The development of the new space for performing arts in Shanghai fully demonstrates the role of an“incubator”for original content and a“cradle”for the commercial performance market.Compared with large theaters,small theaters have lower initial investment and operating costs,and residencies also save the costs of disassembly,transportation,food,housing and transportation incurred by moving between different performance venues.This market-proven business model of small theater residency has significantly reduced the marginal cost of performance,showing its resilience and vitality.Increasing support for new spaces for the performing arts and providing richer space carriers for residencies will bring more possibilities for the development of Shanghai’s performing arts industry.

关 键 词:演艺之都 演艺产业 小剧场 

分 类 号:G124[文化科学]

 

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