基于大学生实践为主体的高校图书馆文创产品开发研究  

Research on the Development of Cultural and Creative Products in University Libraries Based on the Practice of University Students

作　　者：薛芳荣 何小勋 XUE Fangrong;HE Xiaoxun(Library,Baoji University of Arts and Sciences,Baoji Shaanxi,721000,China)

机构地区：[1]宝鸡文理学院图书馆,陕西宝鸡721000

出　　处：《文化创新比较研究》2023年第8期134-138,157,共6页Comparative Study of Cultural Innovation

摘　　要：该文基于高校图书馆丰富的学术资源、研发优势和年轻又有活力的消费群体等特点,以馆藏文化、地域文化和校园文化为创意来源,开展文创产品开发,在相关专业课程教学、大学社团活动、大学生创新创业项目和毕业设计等活动中融入文创开发、设计和市场销售等内容,可以在一定程度上宣传与推广本校学术传统,形成学校品牌效应,提高大学生创新思维和综合实践能力,形成高校图书馆文化和高校专业建设的良好互动,为大学生创新、创业提供平台,促进教学科研成果的转化,实现优势互补,互惠共赢。同时既提高了大学生的创新思维和创业能力,也使图书馆文创工作得到了发展和推广。Based on the rich academic resources,research and development advantages,and the characteristics of young and dynamic consumer groups in university libraries,this article uses library collection culture,regional culture,and campus culture as creative sources to develop cultural and creative products,and integrates cultural and creative development,design,and marketing into activities such as related professional curriculum teaching,university community activities,undergraduate innovation and entrepreneurship projects,and graduation projects.To a certain extent,it can promote and promote the academic tradition of the university,form a brand effect of the university,improve students'innovative thinking and comprehensive practical ability,form a good interaction between university library culture and university professional construction,provide a platform for university students'innovation and entrepreneurship,promote the transformation of teaching and research achievements,and achieve complementary advantages and mutual benefit.At the same time,it not only improves the innovative thinking and entrepreneurial ability of college students,but also promotes the development and promotion of cultural and creative work in libraries.

关 键 词：高校图书馆 文创开发 大学生实践 创新创业 校本文化 专业教学 

分 类 号：G258.6[文化科学—图书馆学]