城市旅游景区形象感知研究--以南宁青秀山风景区为例  

Research on Image Perception of Urban Tourist Attractions:Taking Qingxiushan Scenic Spot in Nanning as an example

作　　者：王震 许小晶 曾红春 WANG Zhen;XU Xioajing;ZENG Hongchun(School of Humanities and Public Administration,Baise University,Baise 533000,Guangxi,China;Baise Land and Resources Information Mapping Center,Baise 533000,Guangxi,China)

机构地区：[1]百色学院人文与公共管理学院,广西百色533000 [2]百色市国土资源信息测绘中心,广西百色533000

出　　处：《科技和产业》2023年第6期55-59,共5页Science Technology and Industry

基　　金：百色学院本科专业核心课程建设项目(2018HXKC37);广西高校中青年教师科研基础能力提升项目(2020KY19018);百色学院校级一流课程(课程思政示范课程)建设项目(2022KC29)。

摘　　要：为了更好地利用网络技术等研究手段探寻城市旅游景区的形象感知,发挥城市旅游景区满足人们日常出行需求的功能,以青秀山风景区为例,运用网络文本分析法构建出青秀山风景区形象感知要素体系,运用IPA分析法分析游客感知要素结构以及体验质量评价。结果表明,景区的主要感知是围绕知名度和区位,游客对景区的整体情感趋于积极正面态度;IPA(重要性及其表现性分析法)分析结果表明,游客感知要素大部分表现性较好,也存在少部分表现性低于平均水平,整体感知要素重要性差异较大,游客对景区的关注较为综合全面。针对评价结果从丰富消费产品供给、挖掘特色优势资源、加强景区管理服务方面进行改进提升,为游客提供一个舒适的游玩环境,提升景区的游客感知质量。In order to make better use of network technology to explore the image perception of urban tourist attractions,and give full play to urban tourist attractions to meet people’s daily travel needs,taking Qingxiushan Scenic Spot as an example,the image perception elements of Qingxiushan Scenic Spot are constructed based on the method of network text analysis.IPA(important-performance analysis)method was used to analyze the structure of tourist perception elements and the evaluation of experience quality.The results show that the main perception of scenic spots is around popularity and location,the overall emotion of tourists tends to be positive.The results of IPA analysis show that most of the perceived elements of tourists have good performance,and a few of them are lower than the average level.The importance of the overall perceived elements varies greatly,and tourists’attention to scenic spots is comprehensive.The evaluation results are improved from the aspects of enriching consumer products,mining the characteristic advantages and strengthening the management service of scenic spots,providing a comfortable environment for tourists and improving the tourist perception quality.

关 键 词：城市旅游景区 青秀山 旅游形象感知 IPA(重要性及其表现性分析法) 网络文本分析 

分 类 号：F592.7[经济管理—旅游管理]