电商背景下商品物流包装设计策略  

Commodity Logistics Packaging Design Strategy UnderE-Commerce Background

作　　者：毕思佳 王建华[1] BI Sijia;WANG Jianhua(Qingdao University,Qingdao 276000,China)

机构地区：[1]青岛大学,山东青岛276000

出　　处：《鞋类工艺与设计》2023年第7期33-35,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：随着电商行业的发展,消费者热衷于网络购物,物流业务量日益增长,物流包装也在网购中发挥着重要作用。然而,包装使用带来的问题也不断凸显,因此设计出适合的包装是当务之急。首先,本文对包装的定义和发展现状进行概述;其次,归纳总结现有电商商品物流包装的形式、材料、视觉设计,再详细分析现有问题;再次,细化商家、物流公司、消费者对电商商品物流包装的需求,再基于各方需求分析设计原则;最后,总结包装的材料选取、结构设计、视觉创新的设计策略。With the development of e-commerce industry,consumers are keen on online shopping,and the business volume of logistics is increasing.Logistics packaging also plays an important role in online shopping.However,the problems caused by the use of packaging are increasingly prominent,so it is urgent to design a suitable packaging.Firstly,this paper summarizes the definitions and development status of packaging.Secondly,summarize the form,material and visual design of the existing e-commerce commodity logistics packaging,and then analyze the existing problems in detail.Then refine the needs of merchants,logistics companies and consumers for the logistics packaging of e-commerce goods,and then analyze the design principles based on the needs of all parties.Finally,summarize the design strategy of packaging material selection,structural design and visual innovation.

关 键 词：电商 物流 商品包装 

分 类 号：TB482[一般工业技术—包装工程]