现代图形设计的视觉传达功能研究  

Research on Visual Communication Function of Modern Graphic Design

作　　者：吕彦瑾 LV Yanjin(Kaifeng Technician College,Kaifeng 475004,China)

机构地区：[1]开封技师学院,河南开封475004

出　　处：《鞋类工艺与设计》2023年第7期48-50,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：改革开放以来,我国各行业领域迅速发展,随着我国与西方各国的交流越发深入,现代图形设计和视觉传达也迎来了新的发展空间,一方面源自于我国商品经济实现了巨大变革和发展,许多外国产品和商业艺术模式给我国商业设计和商业艺术视觉传达等诸多领域带来了新鲜血液,极大拓展了艺术视野和设计思维。针对此,本文针对现代图形设计的视觉传达功能进行专题研究与分析,首先对视觉传达进行概述,其次探讨现代图形设计的视觉传达优势,重点论述现代图形设计的视觉传达功能,最后提出强化对策,以成为我国现代图形设计领域综合水平的提升,提供参考借鉴。Since the reform and opening up,various industries in China have developed rapidly.With the deepening exchanges between China and Western countries,modern graphic design and visual communication have ushered in a new development space.On the one hand,it comes from the great changes and development of our commodity economy.Many foreign products and commercial art modes bring fresh blood to commercial design and commercial art visual communication in many fields,which greatly expand the artistic vision and design thinking.Aimed at this,this paper aims at the visual communication function of modern graphics design to be researched and analyzed.Firstly,it introduces the visual communication advantages of modern graphics design,focuses on the visual communication function of modern graphics design,and finally puts forward the strengthening measures,in order to become the enhancement of the comprehensive level in the field of modern graphics design in our country to provide reference and reference.

关 键 词：图形设计 视觉传达 设计思维 

分 类 号：J504[艺术—艺术设计]