新时代非遗IP形象设计--以泥塑“坐虎”为例  

IP Image Design of Intangible Cultural Heritage in the New Era--Taking Fengxiang Clay Sculpture Sitting Tiger as an Example

作　　者：张岳 ZHANG Yue(School of Arts and Media,Xi'an University of Technology,Xi'an 710032,China)

机构地区：[1]西安工业大学艺术与传媒学院,陕西西安710032

出　　处：《鞋类工艺与设计》2023年第7期54-56,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：随着时代的变换和互联网的普及,IP形象既是表达人文视觉的一种媒介,又是表达地方文化底蕴的一种手段。IP形象的发展可以把地域文化转换成自己的视觉形象,从而实现互联网的迅速扩散,并进行互联网的快速传播。IP形象主要以“文地相联”“Q版化”“人性化”为设计思路,通过设计作品“祥小虎”验证以上3个设计思路,为其他地区IP形象设计提供参考。With the transformation of the times and the popularity of the Internet,IP image is not only a carrier of cultural vision,but also a way to display regional culture.The success of the IP image can transform the regional culture into a unique visual symbol and carry out the rapid spread of the Internet.The IP image is mainly designed with the idea of“cultural and geographical connection”,“Q version”and“humanization”.Validate the above three design ideas through the design work“Xiang Xiaohu”,providing reference for IP image design in other regions.

关 键 词：凤翔泥塑 形象设计 Q版化 人性化 

分 类 号：J524[艺术—艺术设计]