朱仙镇木版年画文化产业化研究  

Research on the Cultural Industrialization of Woodcut New Year Paintings in Zhuxian Town

作　　者：刘丽君[1] Liu Lijun(Liaocheng University,Liaocheng 252000,China)

机构地区：[1]聊城大学,山东聊城252000

出　　处：《鞋类工艺与设计》2023年第7期117-119,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：朱仙镇木版年画是国家级非物质文化遗产,是中国传统文化的瑰宝,不但历史悠久,更有着鲜明的艺术风格特色,被誉为中国木版年画的鼻祖。在时代化、产业化的社会大环境的影响下,朱仙镇木版年画作为民俗文化的重要组成部分,传统木版年画逐渐失去了其用武之地,其生存现状令人堪忧,因此,朱仙镇木版年画文化资源实现产业化,成了当下急需解决的问题。本文在考察朱仙镇木版年画历史的基础上,分析了朱仙镇木版年画在产业化发展中的优势,提出了当下面临的困境,着重剖析了人才匮乏,基础设施,政府政策和市场动态等问题。针对存在的问题,最后提出了朱仙镇木版年画文化产业化发展的4点策略。Zhuxian town woodcut new year painting are a national intangible cultural heritage and a treasure of Chinese traditional culture,which not only has a long history,but also has distinct artistic style characteristics,known as the ancestor of woodcut new year painting.Under the influence of the social environment of times and industrialization,Zhuxian town woodcut new year painting,as an important part of folk culture,traditional wood-block prints have gradually lost their use,and their survival status is worrying.Therefore,the industrialization of the cultural resources of Zhuxian town woodcut new year painting has become an urgent problem to be solved.On the basis of investigating the history of woodcut new year paintings in Zhuxian Town,this paper analyzes the advantages of woodcut new year paintings in the industrialization development,puts forward the current difficulties,and focuses on the problems of lack of talents,infrastructure,government policies and market dynamics.In view of the existing problems,finally put forward four strategies for the industrialization of Zhuxian town woodcut new year painting.

关 键 词：朱仙镇木版年画 产业化 发展策略 

分 类 号：J218.6[艺术—美术]