插画艺术元素在食品包装设计中的应用  

Application of Illustration Art Elements in Food Packaging Design

作　　者：田倩 TIAN Qian(Haikou University of Economics,Haikou 571127,China)

机构地区：[1]海口经济学院,海口571127

出　　处：《绿色包装》2023年第3期88-91,共4页Green Packaging

摘　　要：插画在包装设计中,尤其是食品包装设计中起着非常重要的作用,它与文字、色彩、商标等视觉元素相互关联,共同形成包装整体的形象。食品包装中的插画可以培养消费者对产品的兴趣和好感,助力企业增加与消费者之间的情感联系、加深商品的印象,使消费对象产生更强的购买需求。商业插画表现形式的多样性也使其在食品包装设计中的运用日益广泛。Illustration plays a very important role in packaging design,especially in food packaging design.It interacts with visual elements such as text,color and trademark,and forms the overall image of packaging.The illustrations in food packaging can cultivate consumers’interest and good impression on products,increase the emotional relationship between enterprises and consumers,deepen the impression of goods,and make consumers have stronger purchase demand.The diversity of commercial illustration forms is also its increasingly extensive application in food packaging design.

关 键 词：插画设计 视觉要素 版式编排 食品包装 

分 类 号：TB482[一般工业技术—包装工程] J218.5[艺术—美术]