振兴地方经济赋能特色农产品——以火龙果包装设计为例  

Revitalize local Economy and Energize Characteristic Agricultural Products——Take Dragon Fruit Packaging Design as an Example

作　　者：徐海芳 程晶 梁鸿致 曾碧梅 陶劲松 单万里 XU Hai-fang;CHENG Jing;LIANG Hong-zhi;ZENG Bi-mei;TAO Jin-song;SHAN Wan-li(Zhongshan Torch Vocational and Technical School,Zhongshan 528436,China)

机构地区：[1]中山火炬职业技术学校,中山528436

出　　处：《绿色包装》2023年第3期115-118,共4页Green Packaging

基　　金：2022年度中山火炬职业技术学院产学研专项项目(2022CXY09)。

摘　　要：在推进乡村振兴战略过程中,地方特色农产品的开发、生产、宣传以及销售是广大农村地区寻求高质量发展的关键,也是农民增收的重要影响因素。其中,产品包装设计是极为重要的环节,很大程度上决定了地方特色农产品的经济效益。相关企业要明确地方特色农产品包装设计目的与现状,并针对性地融入本土特色文化元素和创新思维,从而争取更大发展空间。基于此,本文结合笔者实践经验,立足乡村振兴战略对地方特色农产品包装设计进行思考与探究,以期为农产品产业发展建言献策。In the process of promoting the rural revitalization strategy,the development,production,publicity and sales of local agricultural products are the key for the majority of rural areas to seek highquality development,and also an important factor influencing the increase of farmers.Among them.Product packaging design is a very important link,to a large extent determines the economic benefits of local characteristics of agricultural products,relevant enterprises should be clear about the purpose and status quo of local characteristics of agricultural products packaging design,and targeted into the local characteristics of cultural elements and innovative thinking,so as to strive for greater space for development.Based on this,this paper combined with the author’s practical experience,based on the rural revitalization strategy to local characteristics of agricultural products packaging design thinking and exploration,in order to provide suggestions for the development of agricultural products industry.

关 键 词：乡村振兴 地方特色农产品 包装设计 

分 类 号：TB482[一般工业技术—包装工程]