礼俗文化元素在礼品包装设计中的应用研究  

Research on the Application of Ritual and Custom Cultural Elements in Gift Packaging Design

作　　者：顾艳云 陈松凯 毕歆苒 GU Yan-yun;CHEN Song-kai;BI Xin-ran(College of Fine Arts and Design,Xihua University,Chengdu 610039,China)

机构地区：[1]西华大学美术与设计学院,成都610039

出　　处：《绿色包装》2023年第3期132-135,共4页Green Packaging

基　　金：西华大学“西华杯”大学生创新创业训练项目(xhb2022179)。

摘　　要：本文在民族文化自信和文化启蒙的背景下,探究礼俗文化元素在礼品包装设计中的应用价值、应用方式及融入机制。基于对礼俗文化的研究,挖掘现代礼品包装存在的问题,阐明传统礼俗文化融于礼品包装设计的重要意义,并提出融礼俗文化于礼品包装设计的方法,最后呈现应用该方法进行开学礼盒设计的实例,以期为提高包装设计理念中的文化内涵提供借鉴参考。Under the background of national cultural confidence and cultural enlightenment,this paper explores the application value,application way and integration mechanism of etiquette and custom cultural elements in gift packaging design.Based on the research of etiquette and custom culture,this paper explores the existing problems of modern gift packaging,expounds the significance of integrating traditional etiquette and custom culture into gift packaging design,proposes the method of integrating etiquette and custom culture into gift packaging design,and finally presents an example of applying this method to the back-to-school gift box design,in order to provide reference for improving the cultural connotation of packaging design concept.

关 键 词：礼品包装设计 礼俗文化 束脩六礼 

分 类 号：TB482[一般工业技术—包装工程]