文创产品包装设计中的感官设计理念研究  

Research on Sensory Design Concept in Packaging Design of Cultural and Creative Products

作　　者：谢丽[1] XIE Li(Wuhan Polytechnic,Wuhan 430074,China)

机构地区：[1]武汉职业技术学院,湖北武汉430074

出　　处：《绿色包装》2023年第3期136-139,共4页Green Packaging

摘　　要：现阶段,我国文创产品包装设计领域发展十分迅猛。文创产品的包装在设计过程中,必须改变以往单一、陈旧的设计思路,朝着创新的、多元的方向转变,从而吸引更多消费者目光,增加文创产品的附加值。基于此,在设计文创产品包装的过程中,需要灵活地运用感官设计理念,其中包括嗅觉、听觉、视觉、触觉四个方面,以此来增强文创产品对于消费者的吸引力,提高文创产品的质量以及实际价值。Currently,the package design of cultural and creative products is growing at an incredible speed.However,it is a must to be more creative and diversified in packaging cultural and creative products to attract more consumers attention and obtain considerable economic benefits.Given this case people’s sensations including smell,hearing vision,and touch should be flexibly involved for achieving a package design with higher quality and more practical values.

关 键 词：文创产品 包装设计 感官设计 设计策略 

分 类 号：TB482[一般工业技术—包装工程] TB472