市场营销学课程线上教学实践与启示  

Practice and Enlightenment of Online Teaching of Marketing Course

作　　者：阎实 祖彤[2] Yan Shi;Zu Tong(School of Economics and Management of Qiqihar University,Qiqihar Heilongjiang 161000;School of Lhilosophy and Law of Qiqihar University,Qiqihar Heilongjiang 161000)

机构地区：[1]齐齐哈尔大学经济与管理学院,黑龙江齐齐哈尔161006 [2]齐齐哈尔大学哲学与法学学院,黑龙江齐齐哈尔161006

出　　处：《对外经贸》2023年第3期139-142,共4页FOREIGN ECONOMIC RELATIONS & TRADE

基　　金：黑龙江省教育科学“十四五”规划重点课题:地方高校“课程思政”教育教学改革探索与实践(项目编号:GJB1422294);齐齐哈尔大学学位与研究生教育教学改革研究项目:研究生“课程思政”育人机制的探索与构建阶段性研究成果(项目编号:JGXM_QUG_2021016)。

摘　　要：全国高校积极采用线上教学的方式推动教学工作的顺利开展。以市场营销学课程为例,按照教学工作流程,从线上教学准备工作、线上直播教学再到课下教学工作,总结了线上教学实践心得及对未来教学工作的启示,对将来线上线下混合式教学工作提供借鉴和帮助。iln the face of the sudden outbreak of COVID-19,colleges and universities across the country actively adopt online teaching to ensure the smooth development of teaching work.Taking the marketing course as an example,according to the teaching workflow,from online teaching preparation,online live teaching to after class teaching,this paper summarizes the practical experience of online teaching and Its Enlightenment to the future teaching work,so as to provide reference and help for the future online and offline hybrid teaching work.

关 键 词：线上教学 混合式教学 智慧树 市场营销 

分 类 号：G714[文化科学—职业技术教育学]