基于“自我假设”的图书馆社会形象定位解析  

An Analysis of the Library’s Social Image Positioning Based on “Self Hypothesis Theory”

作　　者：周九常[1] 蔡怡苗 ZHOU Jiuchang;CAI Yimiao(Zhengzhou University of Aeronautics,Zhengzhou 450046,China)

机构地区：[1]郑州航空工业管理学院,河南郑州450046

出　　处：《郑州航空工业管理学院学报（社会科学版）》2023年第2期80-85,共6页Journal of Zhengzhou University of Aeronautics(Social Science Edition)

摘　　要：应用自我假设理论解析图书馆社会形象定位是一种新的观察视角。在给出“形象”“社会形象”“图书馆社会形象”“定位”“图书馆社会形象定位”等概念的基础上,分析了图书馆社会形象定位自我假设的价值、特点,指出图书馆社会形象定位自我假设与读者、公众之间是一种“双向互动”的影响关系。最后对深圳图书馆和杭州图书馆的社会形象定位自我假设进行了案例分析。Applying the self hypothesis theory to analyzing the social image positioning of libraries is a new observation perspective,which is different from the original self explanation.Based on the concepts of “image”,“social image”,“library social image”,“positioning” and “library social image positioning”,this paper analyzes the value and characteristics of the self hypothesis of library social image positioning,and points out that the self hypothesis of library social image positioning is a “bilateral interaction”relationship between readers and the public.Finally,the self hypothesis of social image positioning of Shenzhen Library and Hangzhou Library is analyzed.

关 键 词：自我假设 图书馆社会形象定位 深圳图书馆 杭州图书馆 

分 类 号：G250[文化科学—图书馆学]