国家公共文化云平台导航系统使用意愿的影响因素  

Influencing Factors of People’s Willingness to Use National Public Cultural Cloud Platform’s Navigation System

作　　者：曹树金[1] 王灵[1,2] CAO Shujin;WANG Ling

机构地区：[1]中山大学信息管理学院 [2]吉首大学图书馆

出　　处：《图书馆论坛》2023年第5期34-44,共11页Library Tribune

基　　金：国家社科基金重大项目“基于特定领域的网络资源知识组织与导航机制研究”(项目编号:12&ZD222)研究成果。

摘　　要：文章从用户中心视角出发,以信息构建、技术接受模型等理论为基础,将公共文化平台导航系统划分为视觉、内容、操作、结果4个维度,提出导航系统与认知和使用意愿的理论模型。为验证该模型的有效性和科学性,以国家公共文化云平台移动端为例,设计用户使用意愿影响因素测量量表。研究发现:平台移动端导航系统4个维度对用户有用性认知、易用性认知有显著正向影响;有用性认知和易用性认知对导航使用态度均有显著影响,进而影响使用意愿和实际使用;导航视觉和内容对认知负荷存在显著负向影响,进而间接影响使用意愿;有用性认知对使用意愿影响最为显著;大专学历以下比本科学历以上群体的使用意愿更强烈;增强导航内容的有用性、简化导航操作、降低视觉导航外在认知负荷、完善结果导航的个性化展示等是提升国家公共文化云平台导航系统使用意愿的方向。From the perspective of user-centeredness,and based on information construction and technology acceptance models,this paper divides public cultural cloud platforms’navigation systems into four dimensions,i.e.vision,content,operation and result,and then proposes a theoretical model for analyzing people’s willingness to use such navigation systems.Taking the mobile terminal of National Public Cultural Cloud Platform as an example,it designs a measurement scale of influencing factors of peoples’usage willingness,aiming to verify the validity of the proposed model.The result shows that:The four dimensions have a significant positive impact on users’perception of usefulness and ease of use;Both usefulness cognition and ease-of-use cognition have a significant impact on users’attitude towards navigation use,which in turn affects their willingness to use and their actual usage;Navigation vision and content have a significant negative impact on cognitive load,which indirectly affects users’willingness to use;The usefulness cognition has the most significant influence on the willingness to use;The usage willingness of people without a bachelor’s degree is generally higher than that of people with a bachelor’s degree or above.In the end,it is proposed to enhance the usefulness of navigation content,simplify the operations,reduce the external cognitive load of visual navigation,and improve the personalized display of navigation results,so as to improve people’s willingness to use National Public Cultural Cloud Platform’s navigation system.

关 键 词：国家公共文化云平台 导航系统 使用意愿 影响因素 

分 类 号：G250.7[文化科学—图书馆学]