行止由心还是道不由衷?——情境重叠对社交媒体倦怠的影响  

Do You Act from Your Heart?Study on the Effect of Collapsed Context on Social Media Fatigue

作　　者：李洁 郑玉馨 LI Jie;ZHENG Yuxin

机构地区：[1]电子科技大学公共管理学院 [2]南京大学新闻传播学院

出　　处：《图书馆论坛》2023年第5期140-151,共12页Library Tribune

摘　　要：情境重叠对用户的信息行为具有负面影响,但其是否会造成社交媒体倦怠,尚不知晓。为此,文章将社交媒体倦怠分为认知、控制、情感和行为意愿4个层面,并采用实验研究法,检验情境重叠与社交媒体倦怠间的因果关系。研究发现,情境重叠对感知社交过载、感知控制和倦怠情绪具有显著影响,是引起社交媒体倦怠认知、控制和情感层面的原因,但不是引起用户行为层面出现退缩的原因。相反,情境重叠能够维系社交媒体用户的使用黏性、持续使用意愿。这引发了一个有趣现象,在社交媒体情境重叠下,用户的认知、控制、情感与行为意愿并不一致,存在“断裂”。The"collapsed context"of social media has a negative impact on user information behavior,but it is not known whether it contributes to social media fatigue.By dividing social media fatigue into four levels:cognition,control,emotion,and behavioral intention,this paper performs an empirical study to examine the relationship between collapsed context and social media fatigue.Results show that collapsed context has a significant impact on perceived social overload,perceived control and fatigue emotion.Collapsed context is indeed the cognitive,control and emotional reason for social media fatigue,but it is not the cause for the behavioral withdrawal.On the contrary,collapsed context can maintain user stickiness of social media and enhance users’continuance intention.Thus,an interesting phenomenon arises:under the collapsed context of social media,users’cognition,control,and emotion are inconsistent with their behavior intentions,which means there is a"division".

关 键 词：情境重叠 社交媒体倦怠 倦怠情绪 持续使用意愿 

分 类 号：G206[文化科学—传播学]