改革开放以来中国治省口号的话语演变  

The Discourse Evolution of China's Provincial Slogans since Reform and Opening Up

作　　者：周呈思 Zhou Chengsi(Wuhan University)

机构地区：[1]武汉大学媒体发展研究中心 [2]武汉大学新闻与传播学院,湖北武汉430072

出　　处：《新闻与传播评论》2023年第3期27-41,共15页Journalism & Communication Review

基　　金：教育部人文社会科学基金项目(19YJC810016)。

摘　　要：在中国,中央的国家治理在很大程度上是通过省域治理来实现的。治省口号在中国治理话语体系中发挥着承上启下的重要作用。基于话语研究视角,对1978—2021年间全国31个省级行政区(不包括港、澳、台)的255条党代会报告主题进行系统梳理,通过语词与主题分析发现:我国治省口号对中央执政理念、国家战略期待的表达始终偏强,对省情变化特点、省域治理特色的表达则经历了从偏弱到走强的过程;话语的政治表态功能、目标动员功能凸显,社会回应功能、协商治理功能不明显;治省口号表述着省委作为相对于中央的“属地领导者”“政策执行者”的组织身份,强化着“地方服从中央”“下级服从上级”的府际关系,塑造着“党领导一切”“全国一盘棋”的政治观念。透过治省口号的变迁,从话语层面揭示省级政权如何通过“请示授权”的方式,将省级战略变成顺应中央意志与遵从国家战略的政治响应行为,从而在坚持“全国一盘棋”的基础上实现多元化、异质性治理的目标。研究有助于从话语角度窥视中国国家治理理念战略如何在中间层得以传播、动员与施行。In China,centralized state governance is realized to a large extent through provincial governance.The slogans of provincial governance play an important role in China's governance discourse system to carry on the top and the bottom.Based on the perspective of discourse research,this study systematically composes 255 Party Congress report themes of 31 provinces(municipalities and autonomous regions)from 1978 to 2021,and finds through the discourse and theme analysis that China's governance slogans have always been strong in expressing the central government's governing philosophy and national strategic expectations,while they have experienced a process from weak to strong in expressing the changing characteristics of provincial conditions and provincial governance features;the political statement function and goal mobilization function are prominent,but the social response function and consultation and governance function are not obvious;the slogan of governance expresses the organizational identity of provincial committees as"local leaders"and"policy implementers"in relation to the central government,and reinforces inter-governmental relationship of"local obedience to the central government"and"subordinate obedience to superiors",and shapes the political concept of"the Party leads everything"and"the whole country works as one".Through the change of the slogan of provincial governance,this paper reveals how the provincial authorities turn provincial strategies into political responses to the will of the central government and national strategies through the way of"requesting authorization",so as to achieve the goal of pluralistic and heterogeneous governance on the basis of adhering to the"one game of the whole country".This study contributes to a discursive perspective on how China's conceptual strategy of state governance is disseminated,mobilized,and implemented at the intermediate level.

关 键 词：治省口号 内容偏好 话语演变 党代会主题 话语分析 

分 类 号：G206[文化科学—传播学]