再认传媒产品:传媒经济与管理的本体追问  

Inquiry on Ontology of Media Economy and Management by Recognition of Media Products

作　　者：于正凯 Yu Zhengkai(School of Journalism and Communication,Luoyang Normal University,Luoyang 471934,China)

机构地区：[1]洛阳师范学院新闻与传播学院,河南洛阳471934

出　　处：《洛阳师范学院学报》2023年第3期56-59,共4页Journal of Luoyang Normal University

基　　金：河南省高校人文社会科学研究项目(2021-ZDJH-0243)。

摘　　要：产品是传媒经济与管理、经济学、管理学在逻辑起点的共同关注,并关涉传媒本体性追问。传媒作为中介性产品,揭示其作为系统和过程的存在,需从意识形态与一般讯息的产品、关系的产品、虚拟的产品、技术的产品多维展开,以此为传媒经济与管理提供重要提示。Products prove the common concern of media economy and management,economics,and management at the logical starting point,and they are related to the inquiry on ontology of media.As an intermediary product,the media reveals its existence as a system and process viewed from the aspects of ideology,general information products,relationship products,virtual products,and technical products,so as to provide important tips for media economy and management.

关 键 词：马克思主义新闻观 传媒经济与管理 中介性产品 

分 类 号：G124[文化科学]