文旅融合视域下城市阅读空间的顾客感知功能定位研究--以三亚市“最美阅读空间”为例  

Research on Customer Perception Function Positioning of Urban Reading Space from the Perspective of Cultural and Tourism Integration:Taking"The Most Beautiful Reading Space"in Sanya as an Example

作　　者：闫静[1,2] Yan Jing(School of Tourism and Hotel Management,University of Sanya;Hainan Tourism Consumption Research Institute)

机构地区：[1]三亚学院旅游与酒店管理学院,海南三亚572000 [2]海南旅游消费研究院,海南三亚572000

出　　处：《图书馆》2023年第4期70-76,共7页Library

摘　　要：阅读空间是旅游城市探索文旅融合发展的重要平台。文章基于顾客感知构建了对旅游城市阅读空间“旅游功能”和“阅读功能”的评价维度,运用文本分析法和案例研究法分析了旅游城市阅读空间的发展现状,并以文旅融合为理念,以“阅读+”和“旅游+”为目标,从选址与主题定位、场景营造与沉浸式体验、文化挖掘与产品提供、品牌建设与营销推广等方面提出了旅游城市阅读空间优化发展的策略。Reading space is an important platform for tourism cities to explore the integration development of culture and tourism.The article constructs the evaluation dimensions of"tourism function"and"reading function"of reading space in tourism cities based on customer perception,analyzes the development status of reading space in tourism cities by using text analysis and case study method,and takes the concept of cultural and tourism integration and"reading+"and"tourism+"as the objectives.With the concept of"reading+"and"tourism+"as the goal,the strategy of optimizing the development of reading spaces in tourism cities is proposed in terms of site selection and theme positioning,scene creation and immersion experience,cultural excavation and product provision,and brand construction and marketing promotion.

关 键 词：顾客感知 旅游城市阅读空间 文旅融合 阅读推广 

分 类 号：G252.17[文化科学—图书馆学]