社会资本、生态认知与乡村旅游创业农户生态保护行为研究——基于SEM模型的实证分析  

Social Capital,Ecological Cognition and Eco-protection Behavior of Rural Tourism Entrepreneurial Farmers——Empirical Analysis Based on SEM

作　　者：沈国琪[1] SHEN Guoqi(School of Economics and Management,Huzhou University,Huzhou 313000,China)

机构地区：[1]湖州师范学院经济管理学院,浙江湖州313000

出　　处：《河南科技学院学报（社会科学版）》2023年第5期61-69,共9页Journal of Henan Institute of Science and Technology

基　　金：国家社会科学基金项目“乡村旅游多元开发主体共生发展机制研究”(19BGL140),主持人:沈国琪。

摘　　要：干净整洁的自然环境是乡村景区受到城市游客青睐的基本要件,因此乡村旅游创业中对自然环境的保护要求更高,而创业者的社会资本往往会影响其保护环境行为的选择意愿。以文化和旅游部认定的全国乡村旅游重点村为调查范围,基于337份乡村旅游创业农户调查数据,探索乡村旅游创业农户的社会资本组成及其对亲环境行为选择的影响机理。研究得出:(1)乡村旅游地创业农户的社会资本结构由社区人际网络、社区信赖、社区声望、社区融入以及社区约定五个维度组成;(2)在社会资本结构的组成中,社区人际网络、社区信赖、社区声望以及社区融入对乡村旅游创业农户选择亲环境行为的正向影响比较明显,但有一定差异,社区约定对创业农户选择逆环境行为的制约作用并不显著;(3)创业农户的生态认知水平显著影响其是否选择亲环境行为,且在社会资本与亲环境行为选择方面起到中介作用;创业农户的受教育水平则在社会资本与亲环境行为选择方面发挥着调节功能。(4)乡村旅游创业农户的户籍是否在本村,并不影响其在经营过程中是否选择亲环境行为选择的意愿。Clean and tidy natural environment is the basic requirement for rural scenic spots to be favored by urban tourists,so the protection of natural environment in rural tourism entrepreneurship is higher,and the social capital of entrepreneurs often affects their willingness to choose pro-environmental behavior.Based on the survey data of 337 rural tourism entrepreneurship farmers,this paper explores the social capital composition of rural tourism entrepreneurial farmers and its influence mechanism on the choice of pro-environmental behavior.The study concludes that:(1)the social capital structure of rural tourism start-up farmers is composed of five dimensions:community interpersonal network,community trust,community prestige,community integration and community agreement;(2)among the composition of social capital structure,the positive impact of community network,community trust,community prestige and community integration on rural tourism entrepreneurial farmers′choice of pro-environmental behavior is obvious,but there are certain differences,and the restrictive effect of community agreement on entrepreneurial farmers′choice of anti-environmental behavior is not significant;(3)The level of ecological cognition of entrepreneurial farmers significantly affects whether they choose pro-environmental behavior,and plays a mediating role in the choice of social capital and pro-environmental behavior.The educational level of entrepreneurial farmers plays a moderating role in terms of social capital and pro-environmental behavior choices.(4)Whether the household registration of rural tourism entrepreneurs is in the village does not affect their willingness to choose pro-environmental behavior in the process of operation.

关 键 词：创业农户 农户社会资本 乡村旅游生态认知 亲环境行为选择 

分 类 号：F323[经济管理—产业经济]