中国创意农业实践价值、现实困境及发展思路  

Practical Value,Practical Dilemma and Development Approach of China's Creative Agriculture

作　　者：林炳坤 吕庆华 LIN Bing-kun;LYU Qing-hua(Business school,Minnan Normal University,Zhangzhou 363000,Fujian,China;Business school,Putian University,Putian 351100,Fujian,China;Business School,Huaqiao University,Quanzhou 362021,Fujian,China)

机构地区：[1]闽南师范大学商学院,福建漳州363000 [2]莆田学院商学院,福建莆田351100 [3]华侨大学工商管理学院,福建泉州362021

出　　处：《中国流通经济》2023年第4期17-25,共9页China Business and Market

基　　金：国家社会科学基金西部项目“乡村振兴战略驱动下创意农业发展模式与策略研究”(19XJY010)。

摘　　要：我国创意农业是在消费升级背景下,由创意产业和现代农业交叉互融形成的典型农业发展新形态。创意农业能为农业高质量发展和乡村振兴提供新方向和新动能,具有重要实践价值。在系列政策推动下,我国创意农业取得显著发展,呈现创意农产品供给逐年增加、市场认可度不断提升、销售总额持续增长的发展态势,但存在思维陈旧、人才不足、技术单一、业态失衡、模式笼统、管理缺位等不利于创意农业盈利能力和产业竞争力提升的共性问题。为此,政府和创意农业组织应确立发展新思维,坚持以创意赋能产品开发,以价值链建设驱动产业升级;通过学历教育、专项培训、人才引进方式,增加创意农业人才供给;加强基础科学、应用科学、技术科学研究,攻克创意农业关键技术难题;有针对性发展休闲旅游、高效生产、文化娱乐、动漫游戏等类型创意农业,提升创意农业专业化水平;科学引入资源转化、转型升级、空间集聚、需求拓展发展模式,持续挖掘农村资源潜在价值,增强农村创新发展动力;依照决策、组织、领导、控制管理思路,提升创意农业项目发展成效。China's creative agriculture is a typical new form of agricultural development formed by the integration of creative industries and modern agriculture under the background of consumption upgrading.Creative agriculture provides a new direction and new momentum for the realization of high-quality agricultural development and rural revitalization,and has important practical value.Driven by a series of policies,China's creative agriculture has achieved remarkable development,showing a development trend of increasing supply of creative agricultural products year by year,increasing market recognition,and continuous growth in total sales.However,there are still six common problems of outdated thinking,lack of talents,single technology,imbalanced business types,general models,and lack of management,which limit the improvement of the profitability and industrial competitiveness of creative agriculture.To this end,the government and creative agricultural organizations should,first,establish new thinking for development,insist on empowering product development with creativity,and drive industrial upgrading with value chain construction;second,they should use academic education,special training,and talent introduction methods to increase the supply of creative agricultural talents;third,they should strengthen basic science,applied science,and technical scientific research,and providing strong support for overcoming the key technical problems of creative agriculture;fourth,they should promote the targeted development of creative agriculture such as leisure tourism,highefficient production,cultural entertainment,animation and games,etc.,and increase the professional level of creative agricultural development;fifth,they should scientifically introduce resource transformation,transformation and upgrading,spatial agglomeration,and demand expansion development model,continue to tap the potential value of rural resources,and enhance the motivation for rural innovation and development;and sixth,they should follow the ideas of decisi

关 键 词：创意农业 乡村振兴 实践价值 现实困境 发展思路 

分 类 号：F303.3[经济管理—产业经济]