新零售背景下山姆会员店的竞争力提升研究——基于波特五力模型  

Research on Improving the Competitiveness of Sam’s Club under the Background of New Retail——Based on Porter’s Five Forces Model

作　　者：林欧汶 鲁朝云 LIN Ouwen;LU Zhaoyun(Business School,Guangzhou College of Technology and Business Guangzhou,Guangdong 510800)

机构地区：[1]广州工商学院商学院,广东广州510800

出　　处：《中国商论》2023年第8期9-12,共4页China Journal of Commerce

摘　　要：随着互联网的发展,人们的消费方式和消费观念发生了巨大变化,传统零售向线上线下双融合的新零售转变是大势所趋,作为全球最大的会员制零售企业,山姆会员店在新形势下将迎来新的发展机遇与挑战。本文以山姆会员店为研究对象,运用波特五力模型剖析新零售背景下山姆会员店竞争力的提升及现存问题,并提出应对策略,以期为传统零售业转型升级提供参考。With the development of the Internet,people’s consumption patterns and consumption concepts have undergone tremendous changes.The transformation from traditional retail to new retail with online and offl ine ways is the general trend.As the world’s largest retail enterpreis with a system of membership,Sam’s Club will usher in new development opportunities and challenges under the new situation.This paper takes Sam’s Club as the research object,uses Porter’s Five Forces Model to analyze the improvement of competitiveness of and existing problems of Sam’Club under the background of new retail,and then puts forward countermeasures for traditional retail in its transformation and upgrading.

关 键 词：互联网 新零售 山姆会员店 波特五力模型 竞争力 

分 类 号：F724.6[经济管理—产业经济]