突发公共事件中强关系社交网络谣言扩散机制研究--基于情景意识理论  

Rumor Spreading Model in Strong-Ties Social Networks During Public Emergencies Based on SAT Model

作　　者：王丽丽 张玲玲 Wang Lili;Zhang Lingling(Shi Liangcai School of Journalism and Communication,Zhejiang Sci-Tech University,Hangzhou 311018;College of Cultural Creativity and Management,Communication University of Zhejiang,Hangzhou 311018)

机构地区：[1]浙江理工大学史量才新闻与传播学院,杭州311018 [2]浙江传媒学院文化创意与管理学院,杭州311018

出　　处：《情报杂志》2023年第5期112-118,136,共8页Journal of Intelligence

基　　金：国家社会科学基金一般项目“智媒时代潜舆论酝酿机制与风险治理路径研究”(编号:21BXW058);教育部人文社会科学青年基金项目“强关系社交网络中风险信息扩散机制与治理研究”(编号:17YJC860022)。

摘　　要：[研究目的]突发公共事件中强关系社交网络谣言呈现核聚变式快速传播,从认知加工视角探究谣言扩散影响因素与作用路径可以提升对谣言传播机制的理解,进而有效遏制谣言传播。[研究方法]以情景意识理论为基础,使用调查研究法探究证实了突发公共事件中受众会整合环境情境性、信息性和主体性信息并进行匹配与加工,在知觉与理解层次等情景意识作用下形成对谣言的扩散意愿。[研究结论]事件重大性与信息模糊性通过风险感知的完全中介作用正向影响谣言扩散,信息框架性与情绪性通过信任度的部分中介作用正向影响谣言扩散;主体的个体活跃度与群体凝聚力通过信任度的完全中介作用正向影响谣言扩散。[Research purpose]Rumors are diffused rapidly in the form of nuclear fusion in strong-tie relationship social networks during public emergencies.It is particularly important to explore influencing factors and effect path of rumor spreading from a cognitive processing perspective.Understanding rumor spreading mechanism can curb the spread of rumor.[Research method]Based on the theory of situation awareness,a random sampling survey was conducted to examine the influence of background,content and information sources factors on the spread of rumor under the mediating effect of risk perception and information credibility in WeChat during public emergencies.[Research conclusion]It revealed that importance and ambiguity positively affected rumor spreading through the complete mediating effect of risk perception.Information credibility became powerful factor in predicting individual's rumor-sharing intention.Information framework and emotional intensities could have a positive impact on the spread of rumor through the partial mediating effect of information credibility.In addition,the study found that the subject's individual activity and group cohesion can positively influence rumor transmission through the complete mediating effect of information credibility.

关 键 词：突发公共事件 情景意识理论 谣言扩散 风险感知 信任度 

分 类 号：G206[文化科学—传播学]