高校学术期刊数字化转型升级路径实践与探索——以《北京交通大学学报》为例  

Practice and exploration on the digital transformation and upgrading path of university academic journals:Taking Journal of Beijing Jiaotong University as an example

作　　者：范志静[1] 孙中悦[1] 顾爽 FAN Zhijing;SUN Zhongyue;GU Shuang(Editorial Department of Journal,Beijing Jiaotong Univeisity,Beijing 100044,P.R.China)

机构地区：[1]北京交通大学学报编辑部,北京100044

出　　处：《学术出版与传播》2022年第1期200-205,共6页SCHOLARLY PUBLISHING AND COMMUNICATIONS

基　　金：媒体融合视域下北交大学报宣传与转型研究(O21JB0700020)。

摘　　要：全媒体时代为高校科技学术期刊注入新动力,为了更好地促进传统媒体与新兴媒体有效融合,以《北京交通大学学报》为例,对其2016—2021年媒体融合发展探索及期刊影响力提升情况进行了总结与反思,并提出了高校学术期刊新媒体融合矩阵平台建设与信息传播的思路,以期为高校学术期刊媒体融合发展提供路径参考。The era of omnimedia has injected new impetus into the university science and technology academic periodicals in order to better promote the traditional media and new media integration effectively.Taking Journal of Beijing Jiaotong University as an example this paper has carried on the summary and reflection on exploring the development of media convergence and periodical influence enhancement situation from 2016 to 2021 and puts forward the new media convergence matrix platform construction and information dissemination ideas of university science and technology academic periodicals.It is expected to provide a path reference for the media convergence development of university science and technology academic periodicals.

关 键 词：高校学术期刊 媒体融合 矩阵效应 影响力提升 

分 类 号：G232[文化科学]