元宇宙视域下NFT“破圈”体育数字资产的重塑与反思  

The Remodeling and Reflection of NFT on Sports Digital Assets from the Perspective of Metaverse

作　　者：李赫[1] 万益民[1] Li He;Wan Yimin(College of Physical Education,Ningxia University,Yinchuan,Ningxia 750021)

机构地区：[1]宁夏大学体育学院,宁夏银川750021

出　　处：《中国资产评估》2023年第2期25-29,40,共6页Appraisal Journal of China

基　　金：国家社会科学基金项目“一带一路”倡议下“宁夏与阿拉伯国家体育文化交流研究”(项目编号:18BTY014)。

摘　　要：随着元宇宙时代的到来,NFT以其唯一性、可溯源性、稀缺性、不可分割性和所有权的特征,并同各行各业产生了关联,重塑了新的业态。本文在元宇宙的发展背景下探讨体育数字资产和NFT的耦合,并在体育数字资产的包装与发行、体育库存商业的重塑、体育藏品、体育服装业、粉丝赋权、体育IP和赛事的重塑六个方面进行思考,并进一步对NFT在体育数字资产的未来发展进行了反思和总结。With the advent of the metaverse era, NFT, with its uniqueness,traceability,scarcity, indivisibility and ownership, has been associated with all walks of life and reshaped new formats. Under the development background of meta-universe, It also thinks about six aspects, including the packaging and issuance of sports digital assets, the reshaping of sports inventory business, sports collections, sports clothing industry, fan empowerment and the reshaping of sports IP and events, and further reflects and summarizes the future development of NFT in sports digital assets.

关 键 词：元宇宙 NFT 体育数字资产 

分 类 号：G811[文化科学—体育学]