考虑评标专家后悔与失望行为的多属性逆向拍卖  

Multi-Attribute Reverse Auction Considering the Regret and Disappointment Aversion of Bid Evaluation Experts

作　　者：刘达[1] 王晟嫣 张惠萍 赵旭东 LIU Da;WANG Sheng-yan;ZHANG Hui-ping;ZHAO Xu-dong(School of Economics and Management,North China Electric Power University,Beijing 102206,China)

机构地区：[1]华北电力大学经济与管理学院,北京102206

出　　处：《中国管理科学》2023年第3期196-206,共11页Chinese Journal of Management Science

基　　金：国家重点研发计划资助项目(2020YFB1707802);中央高校基本科研业务费专项资金资助项目(2019FR004)。

摘　　要：针对不同知识背景、不同利益主体的评标专家对多属性指标认知程度的差异性以及定性指标的模糊性问题,提出了一种将后悔理论、失望理论与区间犹豫模糊和云模型相结合的多属性逆向拍卖决策方法。首先,定义群体决策一致性的区间犹豫模糊度,确定多属性指标权重,避免评标专家之间的对立情绪。其次,构建了考虑评标专家后悔与失望规避行为的云模型决策方法,并分析后悔规避系数与失望规避系数对中标结果的影响。最后,通过算例分析验证本文方法的可行性和有效性。本文的研究结果可为不同风险偏好下的招标企业提供中标决策参考。Aiming at the differences in the cognition of multi-attribute indicators by bid evaluation experts with different knowledge backgrounds and different stakeholders and the ambiguity of qualitative indicators,a multi-attribute reverse auction decision-making method combining regret theory,disappointment theory,interval hesitation fuzzy and cloud model is proposed.Firstly,the interval hesitation ambiguity of group decision-making consistency is defined,the weight of multi-attribute indicators is determined,and the antagonistic emotions among bid evaluation experts are avoided.Secondly,a cloud model decision-making method considering the regret and disappointment avoidance psychology of bid evaluation experts is constructed,and the influence of regret psychology and disappointment psychology on the winning bid is analyzed.Finally,the feasibility and effectiveness of the method in this paper are proved through the analysis of examples and comparison of methods.The research results of this paper can provide bidding companies with different risk appetites to provide bid-winning decision-making suggestions.

关 键 词：多属性逆向拍卖 群体决策 后悔理论 失望理论 

分 类 号：F234[经济管理—会计学]