视觉修辞在公益海报设计中的应用价值探讨  

EXPLORATION OF APPLICATION VALUE OF VISUAL RHETORIC IN PUBLIC SERVICE POSTER DESIGN

作　　者：张仲捷 张淑霞[1] 

机构地区：[1]浙江理工大学

出　　处：《包装与设计》2023年第2期164-165,共2页Package & Design

摘　　要：公益海报是人类社会促进精神文明进步的强大手段之一。本文通过对国内外运用视觉修辞手法创作并获得极佳宣传效果的优秀公益海报作品进行调研,分析总结了几种常用于公益海报设计中的视觉修辞手法及其创作要点,从而探讨了视觉修辞理论应用于公益海报设计中的价值,旨在为未来公益海报的创作提供更多的创新思路,助力公益海报在国家精神文明建设中发挥更大的价值。Public service poster is one of the powerful means for human society to promote the progress of spiritual civilization.Through the research of excellent public service poster works at home and abroad which were created by using visual rhetorical approaches and obtained excellent publicity effects,this paper analyzes and summarizes several visual rhetorical approaches commonly used in public service poster design and their key creation points,thus discusses the value of visual rhetorical theory in public service poster design.The study aims to provide more innovative ideas for the creation of public service posters in the future.

关 键 词：视觉修辞 公益海报设计 视觉修辞手法 

分 类 号：G63[文化科学—教育学]