出版发行企业高质量发展实现路径研究——以安徽新华传媒股份有限公司为例  

Research on the Path of High-quality Development of Publishing and Distribution Enterprises—Taking Anhui Xinhua Media Co.Ltd.as an Example

作　　者：王玉娜 李治堂[1] WANG Yu􀆳na;LI Zhitang(Beijing Institute of Graphic Communication,Beijing 102600,China)

机构地区：[1]北京印刷学院,北京102600

出　　处：《北京印刷学院学报》2023年第4期18-22,共5页Journal of Beijing Institute of Graphic Communication

基　　金：国家社科基金项目“图书出版业高质量发展内涵、动力及实现路径研究”(19BXW035)成果。

摘　　要：出版业高质量发展是中国特色社会主义文化建设中的重要一环。基于此,本文以安徽新华传媒股份有限公司的发展历程为案例,讨论了出版业高质量发展的实现路径。研究发现,出版发行企业可通过主营业务提升、数字化转型、创新业务拓展、资本运用和人才队伍建设等实现高质量发展。The high-quality development of the publishing industry is an important link in the construction of socialist culture with Chinese characteristics.Based on this,this paper takes Anhui Xinhua Media Co.,Ltd.as an example to discuss the realization path of high-quality development of publishing and distribution enterprises.The case study found that publishing and distribution enterprises can achieve high-quality development through the promotion of their main business,digital transformation,innovative business expansion,capital utilization and talent team building.

关 键 词：出版业 高质量发展 实现路径 

分 类 号：G230[文化科学]