乡村旅游开发中乡土文化的创新利用探究  

Research on Innovative Utilization of Local Culture in Rural Tourism Development

作　　者：孙娈[1] SUN Luan(Tourism School,Qingdao Technical College,Qingdao,Shandong 266555,China)

机构地区：[1]青岛职业技术学院旅游学院,山东青岛266555

出　　处：《青岛职业技术学院学报》2023年第1期63-67,共5页Journal of Qingdao Technical College

基　　金：山东省艺术科学重点课题(ZD202008377);中国职业技术教育学会课题(2021B012)。

摘　　要：乡土文化是提升现代乡村旅游吸引力和竞争力的关键要素。当前,乡土文化在乡村旅游开发利用中存在着被“庸俗化”、体验层次浅、同质化严重、传播力有限等问题。乡土文化应在社会主义核心价值观的引领下,做到传承与创新统筹发展,可采用打造沉浸式体验项目、塑造乡村品牌形象、创新乡土文化呈现形式、运用多种新媒体传播平台广泛宣传等方式,多途径提升乡村文化建设品质,激发乡土文化的创新活力,助力乡村振兴。Local culture is the key factor to enhance the attraction and competitiveness of modern rural tourism.At present,there are some problems in the development and utilization of rural tourism,such as“vulgarization”of local culture,shallow level of experience,serious homogenization,and limited dissemination.Under the guidance of socialist core values,rural culture should be developed in an integrated way through inheritance and innovation.The quality of rural culture construction can be improved in multiple ways by creating immersive experience projects,shaping rural brand image,innovating the presentation forms of rural culture,and using various new media communication platforms for extensive publicity,so as to stimulate the innovative vitality of rural culture and comprehensively promote rural revitalization.

关 键 词：乡土文化 乡村旅游 创新利用 乡村振兴 

分 类 号：F592[经济管理—旅游管理]